About us

Encore was established in 2000 by Ashley Herman and John Wales along with eminent shareholders from the world of business and theatre to fulfil the need for a specialist ticketing company focused on delivering a full service to third parties in the travel industry, group organisers and online distributors. In June 2011 Encore acquired West End Theatre Bookings from Holidaybreak PLC in a deal worth over £10m. The combined entity has 120 staff in offices in Holborn, plus 10 shops in Central London and sells over 2.5 million theatre tickets annually, as well as hundreds of thousands of restaurant covers, attraction tickets, exhibitions and hotel breaks..

Trade clients, including airlines and tour operators from around the world as well as coach operators, group organisers and hotel groups domestically put their trust in Encore's services. The product portfolio features tickets for the whole of London's West End theatres including tactical promotional rates and innovative packages, plus attractions, river cruises, sightseeing tours and restaurants.

The complex theatre product is presented by Encore to its partners simply. Our solutions include specially negotiated group rates, individual ticket allocations, online reservations access and complete white label or XML facilities. Our unique packaging capabilities, allows our partners access theatre tickets at exceptional wholesale prices together with affiliated products such as restaurants, hotels and entrance tickets to the UK's leading attractions. For example, Encore delivers over 1,000 dinner-and-show packages each day for its partners.

Encore works closely and tactically with theatre proprietors and producers and is a fully bonded ticketing agency. We are full members of both The Society of Ticket Agents and Retailers, and fully abide by the rules and regulations as laid out by this governing bodies.

Encore is also a member of various trade associations, striving to make booking theatre tickets simple for their members, offering the widest distribution of any ticket company and resulting in increased sales and profile of West End Theatre.

Contact us now to become a preferred partner with the UK's fastest growing ticket company and market leader in the travel trade sector.


  • UK Inbound - Service Provider of the Year: Restaurant, Retail and Ticketing 2015, 2016
  • UK Inbound - Customer Welcome Award 2010, given to Hugo Roberts
  • UK Inbound - Service Provider of the Year 2010
  • UK Inbound - Special Achievement Award 2009
  • National Coach Tourism Awards - Ticket Supplier of the Year 2007, 2008, 2010, 2012, 2015, 2016
  • UK Coach Awards - Best Service Provider for Theatre and Venue Ticketing 2009, 2010, 2011, 2012, 2013
  • Group Leisure Awards - Excellence Award 2011 - given to Richard Woolliss
  • Group Leisure Awards - Best Ticketing Agency 2012, 2014
  • Group Travel Awards 2008, 2013, 2014, 2016 - Best Group Ticketing Agency
  • Society of Box Office Managers - Ticket Agent of the Year 2012
  • Society of Box Office Managers - Lifetime Achievement Award 2014 Presented to Ashley Herman

Trade Memberships

Encore is a member of STAR- Tickets with Confidence. The Society of Ticket Agents and Retailers is a self-regulatory body which operates within guidelines supported by, amongst others, Visit Britain, Visit London and the Society of London Theatre.
Encore is also a member of the following trade bodies: Visit London, AGTO (Association Group Travel Organisers), ETOA (European Tour Operators Association), USTOA (United States Tour Operators Association), CTC (Coach Tourism Council), and UKINBOUND.

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